Copywriter
Copywriter
As a Copywriter, writing stories, newsletters, social media captions, and emails to build
a genuine connection between you and your audience is important to me, too.
Hi, I’m Sharon Lang.
Through years of writing stories, I worked on sentence structure, learned storytelling techniques, and drastically improved my editing skills while mastering my unique writing style. It took a lot of hard work and years of study, and I still haven’t perfected it. It’s always a work in progress.
This brings me to why I love being a copywriter. Storytelling, the use of emotion, and clear messaging, informed by an understanding of a company’s voice (over just facts), are essential to reaching an audience. AI can write generic sentences about a business, but connecting with an audience is more than that. Knowing how to research and string together the right information for a specific outcome from your business’s point of view is what makes you real to the people you want to reach.
Well-written stories and making connections are important for businesses. Stories are foundational, connecting hearts to a company… and this technique works not because it is a technique, but because it’s genuine.
So, without further wordiness, here’s what I do as a Copywriter and how I can help.
I’ve written a ton of blogs, interviewed and written a biography for a company, written bios for counselors, created social media posts and captions, ten (and counting) newsletters for a nonprofit, newsletters for myself (which you can join in the menu bar), and nurturing emails for an artist’s group of creatives. I enjoy these things, and I’d like to do them for you, too.
If you’d like to chit-chat with me about your project or projects you have in mind, reach out to me and we can talk. I like being a real partner, not just a task-taker.
Examples
Trail Riders is an online magazine for seniors who still ride dirt bikes and other all-terrain machines. This magazine highlights riders 50-plus who love to ride, love being outdoors, playing in the dirt, and need the challenges that come with it all.
Locally owned coffee shops are unique, no matter where they are in the world. They have their own personalities, colors, themes, and vibes, which in turn, attract their perfect customers who love to hang around, schmoozing with their favorite peeps in comfy chairs they’ve had a part in wearing out.
Christy is big on emails! She lives by ‘not too hot’ & ‘not too cold’-but just the right amount of them to keep her customers happy and in the loop.
SODA believes in keeping its stakeholders informed about all the great work it does. This newsletter has taken on many changes since its debut a couple of years ago. Like fine wine, it gets better with time.
Take time to read a story.
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Stop Searching, Start Uncovering: Why “Go Find Your Purpose” is Flawed Advice
We’re often bombarded with the advice to “go find your purpose.” It sounds inspiring, but is it actually helpful? Author Candy Valentino challenges this head-on in her book, Wealth Habits: “I hate to say it, but I have to say it: go find your purpose is just like follow your passions. It’s terrible advice.” Valentino’s…
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How Local Businesses Taught Me to Dream Bigger: Lessons From 200 Emails
Over the last two years I’ve contacted over 200 local small business owners and offered my services as a copywriter for free in exchange for a testimonial for my website. Queerly enough, not one owner took me up on my offer. I know it’s typical for a copywriter to reach out and hear nothing back…
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Dish Soap
When I first moved out of my parents’ house in the ’80s, I started buying my very own dish soap, among many other things. I didn’t use my mother’s choice because she used the cheapest she could find, usually a generic or an off-brand. Me? I wanted to use a real brand, the real deal…
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His Name is Yella Dog
Yella is a yellow lab—a homeless yellow dog who staked out a two-block area about a mile from my home. I didn’t know he was homeless until months later when I was able to strike up a conversation on the front lawn of one of his adopted caretakers. I met the yellow dog while walking…
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Teaching as a Highly Qualified Teacher
Teaching K-12 isn’t always about adding new concepts to the weekly instruction. Teach this concept on Monday, teach that concept on Tuesday, and on Wednesday, teach something new. Teaching isn’t lecturing every day, either. You, student, listen while I talk (and talk), and we’ll get along fine. Sort of like college does, right? Half…
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Middle School
Last year, I took off a year from teaching to learn the ropes of copywriting. With that, I fully intended not to return to the profession. I was burned out. Had it. But then something unexpected happened. I was called by the middle school principal over the summer and asked if I’d take a Reading…
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The Day I Met S.E. Hinton
The Outsiders was a bestseller when I was a little girl. Before the book became a movie, S.E. Hinton made her way to the Ardmore Public Library where my class walked the few blocks from Franklin Elementary to meet her. It wasn’t a long talk but the spirit of inspiration was there. She was…
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Quarter-a-Pencil Salesman
It was mid-morning, and the halls of the middle school were packed, as usual. I was a guest teacher for a six-week program that took up the first four hours of Wednesday’s Home Economics class. Once the tardy bell rang and the students took their seats, one of the students needed a pencil. Another student,…
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Never Give Up
Creatives constantly think about new ideas and stories. All the ones I know, do this. The problem I have is some of the ideas I actually try. And I would like to say they land successfully every time, but they don’t; many times, they fizzle out. After starting projects and then watching them gain no traction, I tell myself to…
